A Beginner’s Guide to Pay Per Click (PPC) Advertising
Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements...
View ArticleBuilding a Profitable Web 2.0 Web Site
Competition for building a profitable Web site is quite fierce. Yet many of us have dreams of a unique concept that will attract viewers, followed soon thereafter by advertisers. I’m not sure what...
View ArticleGenerating Leads in a Web 2.0 World
Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O’Reilly and Dale Dougherty. If you want to see some excellent...
View ArticleCloud Computing: The Dark and Stormy Side
A number of leading authorities have been urging caution on the adoption of Web-based services as a new wave of vendors unveil cloud initiatives. Cloud computing involves computing resources hosted in...
View ArticleThe Pre-Cyber Monday Shakedown: Is Your Ecommerce Strategy Optimized For The...
Across the globe, retailers are bracing for a challenging holiday shopping season. If you run an ecommerce site, what can you do to be sure to get the most out of “Cyber Monday” (the ceremonial...
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A Cure Is In Our Reach
This week we launched a new site ACureIsInOurReach.org, for a Non-Profit , The Life Raft Group. It’s for a great cause. Here is a little bit about the project: “The Life Raft Group (LRG) launched this...
View ArticleWhy Invest in a Website?
It’s common to feel that a website isn’t an urgent issue in a business. Sometimes the website is even an afterthought – “Oh, and we ought to have a website, too.” In today’s business world, however, a...
View ArticleKeep SEO Ready for Google’s Caffeine
Microsoft made some major strides in the search engine world when it introduced Bing in June of this year, but Google is still the number one search engine in the world. As we all know, Google is...
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Have You Got the Touch?
Touch technology is the wave of the future of computing, and not just in handheld computing. The introduction of HP and other Microsoft based tablets at the CES this month, along with the rumors of the...
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Apple’s Aggressive Patent Stand Inhibits Innovation
We’ve already noted how Apple – once the edgy, cool company for the outsider who was just slightly smarter than the average – is now the industry behemoth with the lion’s share of the market. But while...
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Semantic Web – The Next Generation Web
What is a Semantic Web? A Semantic web, an extension of the existing World Wide Web, is a more advanced form electronic data management system envisioned by several web pioneers of the world. The...
View ArticleSocial Network Marketing Benefits
You have recently set up your business organization and deciding on a proper marketing strategy to add brand value to your organization. However, your resources are limited and this is restricting you...
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